Many of you may or may not be aware of the recent changes to the Facebook Algorithm. Two major changes occurred within 1 week of each other.
The 1st: Facebook wants to end click baiting! Marketers have realized that Facebook wants engagement, so by asking their audience to engage for a bonus or an offer, their ad or post had higher engagement which equaled greater reach.
The 2nd major change is that Facebook wants to encourage personal connections and engagement. Therefore, they will be lowering Facebook Business Pages reach, and prioritizing personal and group engagement.
Understanding these two elements, all gym owners should now start a group. I would make this group public, but be sure you state your rules for posting and what cane be promoted. The challenge in a public groups is to provide value, while eliminating spam and negative content. Your group can be linked to your business page, and all content from your business page should be shared to the group. This is where comment bots, and other marketing tactics still remain relevant.
Lastly all video content is key this year, Create a video header or hire someone. Use video for posts, and definitely utilize Facebook Live to grow your audience. Marketing tactics including Bots can rapidly grow these audiences.