I have helped small business owners grow their businesses for over 12 years now. Time and time again, one common element stands out from successful businesses and those who continue to struggle. That element is SYSTEMS. Successful business I have worked with have systems in place that automate key functions of their business. On the other hand, those businesses that do not use systems, continue to struggle and feel like they cannot get ahead. The stress of the daily grid begins to weigh on them, and they begin looking for that magical product that will fix everything.
Well, unfortunately that magic Staple’s easy button, just doesn’t exist.
Nonetheless, there are 3 core Systems you can begin to automate that will help your business grow and add customers to your business within the next 30 days. These core systems are Social Proof /Testimonials, Awareness, and Conversation. Below I will highlight each system and and provide insight on how to create these systems for your business.
Everyone in business has heard that people will only buy from you if they like, know, and trust you. Yet, even though most business owners know this, they do not reach out to current and past customers and ask for a review or testimonial to help other potential customers gain trust in your business. Do you know why most business owners dont ask for reviews and testimonials? Because it is a pain!
Business owners have way to much going on… invoicing… fulfilling orders… customer service.. payroll… you know, business stuff! How do you find time to ask for reviews/feedback/and testimonials? You create an automated system.
There are several ways to do this. If you use WordPress and would like to create a simple review system on your own, message me and I will send you a video on how to set up a simple review system for your business. Click here to message me.
If no one knows you have a business, do you really have a business? Since 2007, it has been incredibly easy for your business to get noticed!
You can now create as much traffic as you need from your perfect customer. Just think, even 20 years ago, if your ideal customer was a woman, 35-45 years old, who enjoyed fitness and healthy food, you would need to spend thousands of dollars on media ads in magazines, or banner ads, and hope there were some women in your demographic that would see it… Now you can target that exact market, create awareness, and find new customers for fractions of that. On top of that, you can see exactly how many people see your ad, click to your offer, and purchase. And with today’s marketing you can create as simple or as complex of a customer journey you need to find your perfect customer.
Combine digital marketing ads, with print, and press releases and your small business can look as big as any Fortune 500 company.
In addition, these awareness marketing objectives can be automated through systems, so that you can continue to focus in your zone of genius and new customers can find you on autopilot!
What do I mean about a system for conversation? Customers today expect immediate responses and immediate gratification. Amazon has made us come to expect same day delivery and Netflix will let us watch every episode of a show in a day. We do not have to wait and we love it!
Understanding this, do you think your customers will wait a day or even an hour for you to respond to their email or Facebook Messenger questions? What if you Facebook post has people commenting, and you are too busy with work to answer, will they become customers?
Just today, I filled out a web form, inquiring about purchasing a $15,000 piece of equipment, and no one has responded. It makes me feel like they are not interested in a $15,000 sale. How many much revenue have you lost by not answering questions immediately.
Today with the automation options available on Facebook messenger and email a business could automate immediate responses to every common asked questions you receive daily. This system is POWERFUL. Customer service, prospecting, and sales can all be automated through messenger.
System help business grow through automation. There are countless other system that a business owner could implement; however, over the last 12 years beginning with just one of these categories and then building on your success the next month by adding another category is the fastest way to properly build a foundation for automated customer acquisition.
Here at Clear Concept Group we offer affordable, automated solutions for each of the categories discussed above. Our automated review/feedback system will grow your reviews and social proof on both Google and Facebook. 92% of all future customers you have, will look at your reviews on one or both of these platforms to see how you perform.
For awareness we offer several options for both digital ads, and press releases. Press releases accomplish two major goals. First the provide major social proof for your business, when you can show a customer your were featured on major news sites. Second, they improve your website authority and Google ranking over time. We have had customers achieve first page Google rankings in their very first press release. These systems are essential for new customer acquisition.
Finally we offer Facebook Messenger Bot automation. Whether you just need a simple bot to answer the common questions you get asked daily, or if you need a bot to handle Facebook comments, website customer service, and customer acquisition, we have a level of service that can help.
You may have seen our ads online, or you might have click through an article to learn a bit more, but in either case now is your chance to hire us for free!
Now through the end of October, we are offering a free 1 week trial on several of our digital marketing services. Whether you would like to grow your Instagram following, or save time by having us create relevant Facebook posts for you, or even better, manage your social media for you, now is your chance to try us for free for 1 week!
Just click the link below to see what services you can try for free!
Blackbird Clinical Services is a client who needed to gain first page Google rankings for their Drug Testing Services they offer business owners for employment. They are based in Lafayette, IN but they were expanding there service area to include Lebanon, IN and they needed to improve their search presence to add Lebanon, IN customers. When this project began. They were not listed on any page in Google for the keyword “Lebanon Indiana Drug Screening.”
To begin the project, we needed to create an asset to rank. For this case we created a new webpage dedicated to Lebanon IN. From the screenshots below, you can see the page was created. Initially the page was not even found within Google, but within 30 mins, we made the page discover-able. (First Screen shot was taken before we rapidly added the page to the Google index, and the second is 30 minutes later it appears!)
Next, we needed to get their site ranked! After choosing Clear Concept Group, Blackbird Clinical Services gained first page rankings for that specific key word within 1 week!
And within 1 additional week, they owned 2 our of the top 5 spots! Real Results you can see for yourself!
These results are achievable for your business. Contact us today to improve your business rankings!
We get this question often, and it is a great question to ask. In today’s world search, advertising, and content all play a unique role, and understanding the best way to optimize each for your business will dramatically improve results. We will break this article down to these three central topics, and show you how and why each component effects you.
Search (i.e. Google Results)
It is best to think of search results in terms of solving a problem. In other words, is your product or service the answer to a potential customers question? Examples of such search terms might be: fix a faucet leak in Lafayette Indiana, or Best Photo Booth Company in Indianapolis, or how do I pick a real estate agent? All three of these questions are commonly asked questions, and if your business was ranked first or second for any of these searches, the likelihood of your business winning the client increases dramatically. However, providing the proper content for each search term above, is not necessarily cut and dry.
In the case of the leaky faucet or photo booth search, the home page for a plumbing company or photo booth company could be the result a user finds and clicks on to answer their problem. By simply ranking a business website high for these terms may win that company business. This is the case when the user is looking for a targeted fix, and the search results deliver a company that can handle the job. However, if a search for “how do I pick a real estate agent” results in a homepage for a Real Estate, and the user clicks through, chances are the agent may never be contacted. Why is that? In this example, the user was looking for information, and even though a real estate agents site might appear first, a better solution would have been to create an article, video, or some other piece of content that answers the question and provides a method for the reader to contact you if they choose. This solution not only provides a better experience for the user, but also would position the real estate agent who created the content as an expert.
So when is a homepage verses content better? For long-tail keyword searches, content is usually the best answer. Let’s use plumbing as an example. If the search is: “Plumber Lafayette Indiana” a plumbing business homepage should be the result of the search. In this case a use is just looking for a company, and probably wants to contact them immediately for work. This is a hot search term. However, if someone is looking for an answer like, “How to fix a dripping shower,” a local plumbing company should create a how to video or article and use SEO techniques to make that solution available. Often times in these cases, a user will read the article or watch the video and decide it is better to have an expert make the repair, and they will call the company they found through search.
In all of these examples, search was used to find an answer to a question, and ranking the right content in the first or second position in Google will win you more customers.
In this article we intend to provide a different approach to advertising. In the above examples we highlighted why search was important, however, properly done advertising can out maneuver search for many industries.
Let’s first consider the examples for the Plumbing Industry. We highlighted how properly optimized content and a website in general can win them business. However, in any service industry there are times when the service can fight the challenge of being a commodity with the lowest bidder winning. Nonetheless, if asked who the best Plumbing company in your town is, and if you wanted to sleep sound knowing the work you paid for is top notch, you could name that company right now. So what is the difference between the plumber who is just as good, but only wins business with the lowest bid, verses the company who is called for service regardless of price? You guessed it… Branding and Advertising! In this scenario, the company who is top of mind for a community, can usually charge more for its services because they have built a reputation for good service and everyone knows their name. They get in the mind of a customer before the customer realizes they need them and this is where advertising wins!
Lets go back to the photo booth company. If a recently engaged couple do a Google search for photo booth companies in their area, it is obvious the that a photo booth company would like to rank first to win the business. However, if a different photo booth company used advertising, either done by themselves or used an agency, they would be able to target recently engaged men and woman, and show them advertising all over the internet before the happy couple even realized they needed a photo booth company. In this example, when it finally dawns on the happy couple that they would like a photo booth at their reception, they realize they have seen cool videos and awesome examples from a company already, and calls them to book. They do not need search, because they were already educated on the benefits of using the photo booth company who’s advertisements they saw over and over again.
Everyone know content is king, but few realize why. Content is the piece that holds everything together. Content can be the webpage that is optimized to win search, and content can be the #1 way to lower your advertising spend and reach more customers at the same time. A good piece of content can be shared millions of times for free, and sometimes with a little boost by advertising the content, it can lower the cost for clicks and spread even further. At the heart of all internet media properties (Google, YouTube, Twitter, Intagram, and Facebook) the end user experience is their number one focus. As a result content that people like, and consume is rewarded with more views and a lower cost for those views. Additionally, content can solve the search answer for long-tail keywords, which are the search terms used when someone is serious for a solution.
For example, someone looking to rent a photo booth, may start their search with “Photo Booth Rental.” After clicking on a few sites, they realize they would rather have props and a selfie station too, so they search “photo booths with props and selfie stations.” If a photo booth company created an article, using those keywords, and possibly also had a video showing these items in action on YouTube, the likelihood of the customer booking this company goes through the roof!
In conclusion, all companies need to understand how search, advertising, and content play into their marketing and how their customers find them. In some instances, ranking high in search is irrelevant for a business and their focus should be advertising to put their product or solution directly in-front of the people who need them. In other instances, ranking first on Google for popular search terms in your local market will have the greatest impact on new customer acquisition. And in any case great content, focused on the end user is key! Put yourself in the place of your customer, and answer their needs with content. In today’s world, a customer often researches all purchases 6-10 times online before making their decision, and if you provide great content that answers their questions, you will win every time.